Creating your own clothes and developing patterns for successful brands is a huge amount of work, hidden from the eyes of the catwalk spotlight. Behind every spectacular release of a model there is a long, painstaking work of designers, seamstresses and designers: from the first sketches on paper to the final shipment of the finished batch to the warehouse.
One of the striking examples of such experience is the long-term cooperation of our clothing production with the famous European brand NY77Design, founded by designer Alek Izarov. During our collaboration, our team developed and successfully produced 11 seasons of clothing, going from conceptual ideas to large-scale release of collections to the international market.
Stages of creating a successful seasonal collection
Designing clothes for a commercial brand is significantly different from tailoring clothes for yourself. Each stage is important here, requiring a clear systematic approach:
- Concept and moodboard: Work on the season begins with a deep analysis of trends, selection of a palette of fabrics and the formation of a general philosophy for the future collection.
- Design and first gradation of patterns:Creation of basic digital patterns according to the designer’s sketches. At this stage, the foundation is laid for the future fit of products on different body types and height groups.
- Tailoring and approval of samples (prototypes): Production of trial models, their strict fitting on mannequins and models, assessment of proportions and making changes to the design before launching into serial tailoring.
- Technological map and production launch: Development of technological processing units for the sewing workshop, accurate calculation of material consumption and organization of stream production of products.
Key lessons from many years of production experience
Working on 11 seasons for a brand with an expressive style gave invaluable practical experience:
- Fit quality is above all: Even the brightest concept will not save a thing if errors in balance are made at the design stage. Testing and refining patterns saves hundreds of hours and thousands of dollars in production costs.
- Team coherence: The success of a commercial collection depends on the synchronized work of the designer, CAD designer and sewing shop, where everyone understands the technological properties of fabrics.
- Attention to internal processing: The premium status of the brand is formed through the impeccable quality of processing of internal seams, piping, edging and fittings.
Sewing is a constant development, the search for new technological solutions and the translation of bold design ideas into reality.
Follow new materials and stories from the world of fashion in the NEW VEHICLES OF MODI category on our portal vykroyka.com.ua!
