Old Navy está redefiniendo las compras de tallas grandes.

Alison Partridge Stickney, head of women's and maternity products at Old Navy, beams as she explains how the last three years have culminated in BODEQUALITY. The initiative promises that starting August 20, every item in Old Navy's women's section will be available online and in store in sizes 0-28 (size 30 available exclusively online), in the same styles, at the same price, fully integrated. to the existing women's section. “It's simple, right? If more than half of America is plus-size, we now have clothes for everyone,” says Stickney. That's right—Old Navy will no longer have a plus-size section because the entire store will be integrated for a seamless shopping experience, regardless of size. This feat will make Old Navy the first business of its size to guarantee true versatility in the size of its 1,200 stores (and yes, that includes international stores, too). "After intensive research in which we listened, learned and walked in our customers' shoes, it became clear that there was an opportunity to do more to meet their needs and make sure every woman saw herself in our brand," Nancy Green, president and CEO of Old Navy, said in an email. “BODEQUALITY represents a complete transformation of how we run our business - from design and manufacturing to our in-store and online shopping experience, and how we interact with our customers across all brand touchpoints. This launch reinforces our brand's belief in the democracy of style."